Aside from seeing Toyota’s signature-wrapped vehicles bearing the National Veterans Wheelchair Games logo at the 2016 Games in Salt Lake City, Veteran athlete participants might also notice a local and national commitment by the car company to programs that support Veterans’ health, mobility and well-being.
The 36th National Veterans Wheelchair Games (NVWG) – which take place June 27-July 2, 2016, in Salt Lake City – will again welcome Toyota as a national host sponsor, which includes support for the Games as well as sponsorship of the “Wall of Appreciation,” where Veteran athletes, family members and volunteers are invited to handwrite their messages of thanks and support.
“We are totally committed to our Veterans – the great men and women who have served our country,” said Mark Oldenburg, national fleet marketing, mobility and strategic planning manager for Toyota USA. ““We’ve had a relationship with Paralyzed Veterans of America going back to 1999, and each year, we try to do even more.”
Toyota also will provide a fleet of 12 loaner vehicles for official staff to drive as they commute to various event venues. Each vehicle will be wrapped with colorful graphics inspired by the NVWG logo.
Toyota also will present Paralyzed Veterans of America with a wheelchair accessible Toyota Sienna featuring a graphic treatment honoring disabled Veterans for use in their headquarters in Washington, D.C.
As in past years, Veterans can view and tour one of Toyota Mobility’s wheelchair accessible vehicles at the Disabled Sports, Recreation and Fitness Expo, taking place Sunday, June 27, and featuring more than 100 sports and recreation organizations and companies that provide health, wellness and accessibility products. A unique display of wheelchair accessible Toyota Sienna vans also will be featured adjacent to the competition area throughout the week.
“Toyota has a strong core message of mobility for all, and that includes those with disabilities,” Oldenburg said. “Our Veterans are a core part of that strategy, and we want to do as much as we can to serve them.”
The 36th annual National Veterans Wheelchair Games (NVWG) – co-presented by the Department of Veterans Affairs (VA) and Paralyzed Veterans of America – will feature 19 wheelchair sporting events and two exhibition sports for disabled Veterans June 27-July 2, 2016, in Salt Lake City.
Brittany Ballenstedt is a military spouse, freelance journalist and photographer in Washington, D.C.